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Best Free Email Marketing Software | Features, Pros & Cons

What is the best free email marketing software?

Let’s wrap things up first. Want to get straigth to the point? I have maked it brief.

Here are the best free email marketing software so far.

1 Brevo (the formarly Sendinblue) is the best free email marketing app for email automation and for businesses on budget.

2 MailJet best for sending personalized and targeted marketing for better customer experience and satisfaction. The free plan is best for businesses that doesn’t intend to upgrade soon and send upto 6,000 emails permonth with daily limit of 200 to unlimited subscribers.

3 MailChimp Best overall marketing tool. The free plan is best for start ups and small businesses that send only few mothly emails. Good for newbies who are still finding their way around.

4 OmniSend Best free email marketing software for Ecommerce stores. Good for businesses who send emails to only few contacts that are not over 250. Its free plan also support web push notifications and SMS.

5 BenchMark Best free marketing tool with free AI features including email statistics report and Google analytics tracking all in free forever plan.

6 MailerLite Best Free Cost Effective Email Marketing Platform for SMBs with advance tools like Spam checker, Google analytics, email segmentation with contact profile

How to choose the right email marketing software for your business

Every email marketing tool is unique with it’s features. Therefore choosing the right tool solely depends on your demans and budget. But below are some helpful guide that will help you choose the right email marketing software for your business.

1 Price – When choosing the right marketing tool it is ideal to consider the cost of service. This is very important businesses of different sizes like start ups and small sizes enterprises. When most of these platforms offer free plans or free trials it is good to also look at the upgrade plans which may be needful when your business keep growing.

2 Number of Subscribers – The number of subscribers offered by each plan is another thing to look at when choosing the right platform. While some platform allow you to send thounsands of emails even in free plans they may limit you in getting email subscribers.

3 Segmentation and personalization – The ability to send email based on customer interest, needs, locations, etc is important for successful email campaign.

4 Email sending limit – How many emails you can send with a particular plan is also important. Most platforms have limit in number of emails you can send daily and monthly.

5 Automation – The ability to automatically send emails without you necessarily composing an email every single time is also considarable. This can be helpful for businesses that will want to send transactional or triggeres emails.

6 Integrations – You may want to connect another tool to your marketing platform. A platform that make it easier for you to add or connect other tools like Woocommerce, Shopify, CRM, Salesforce and more tools is also important to consider.

7 Email templates and Editor – Email templates makes it esier for use to compose and send emails faster. Email editor also enable us to create our own unique or edit any existing templates to match our brand style. Therefore you may need a platform that gives you this freedom.

8 Deliverability. It is important that your emails reach your audience effectively at the right time to enable them take the necessary action. Almost every business looking for marketing software needs effective deliverability.

9 Customer Support – How will you feel when nobody is there to help you when you needed help. There are times when we get things wrong whether technically or legally. Getting someone to put use in the right place when it’s still not too late is important.

With all these said let us now look at the best free email marketing software with detailed explanations including there pros and cons.

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Best Free Email Marketing Software

1 Brevo (sendinblue) Best Free Email Marketing software for Business on Budget

Brevo (formarly Sendinblue) With it’s impressive features it is one of the best and fastest growing email marketing tools in Europe.

With it’s great features and flexibility, including SMS and email automation in Free plan, Brevo is the first in my lists of the best free email marketing tools and also one of our recommended free tools for small and start up businesses.

Brevo provides free plan with unlimited subscribers with real time performance report and Email support. With it’s SMTP and API it is made easier to integrate with other tools and CMS like WordPress.


  • Email templates library with drag and drop editor
  • SMS marketing
  • Website chat window installations
  • Email Automation including autoresponse and email coupons
  • Realtime Reporting
  • Google contacts, RSS and many more integrations
  • Easy to use Signup forms
  • Email Segmentation
  • Aceess to APIs and SMTP for more connections
  • Ecommerce platforms intergrations with Woocommerce and Shopify
  • Sales CRM software integration for tracking team member workflow and customer interactions
  • Email customer support


  • Get Umlimited Subscribers/contacts
  • Real time reporting
  • SMS marketing
  • Email support


  • 300 daily emails limit in free plans
  • High Starter plan of $25

Plans Pricing

Free lifetime plan, with umlimited contacts and the total of 9,000 mathly emails and daily limit of 300 emails

Starter plan starts at $25.00 with more features like unlimited contacts, increased monthly limit of 20,000 emails while daily limits removed

2 MailJet Best Free Email Marketing software for Personalized and Targeted Emails

If you want to send personalized emails to differend subscribers or send grouped emails MailJet is the rigth choice for you.

With MailJet’s Dynamic sections you can send single emails that display different messages depending on who open it. You can group your subscribers base on there behavior and interest and send grouped emails.

Create emails together with your teams with robust collaboration tools.


  • Unlimited subscribers
  • Basic statistics on delivered, opened, and clicked emails
  • High monthly sending limit of 9,000
  • Access to APIs and SMTP and webhooks for more configurations
  • With drag and drop email builder
  • Ecommerce platforms intergrations with Shopify, woocommerce, etc.
  • Access to subscription forms that are GDPR compliance
  • Email verification
  • Easy intergration with business tools like Google Drive, Facebook,
  • ClickFunnels, Evernote, Dropbox, Salesforce, etc.
  • Email automation
  • A/B test
  • Contact management
  • SMS marketing


  • Get Umlimited Subscribers/contacts
  • Real time reporting
  • Sub-accounts in paid plans


  • 200 daily emails limit in free plans
  • Higher Starter plan of $15 compared to other tools
  • Mailjet logo in emails
  • Absence of pre-made templates

Plans Pricing

Free plan, with umlimited subscribers cantacts and 6,000 monthly emails send with daily limits of 200 emails.

Starter plan of $15 and get access to unlimited contacts, 15,000 monthly send emails without daily limits. Remove Mailjet logo and add sub-accounts

3 mailchim Best Free Email Marketing software for Start Ups and Solopreneurs

Mailchim the best and popular marketing software for almost all kind of startups including bloggers, Ecommerce and influencers. Create landing pages and have access to over 20+ AI and data tools.

With it’s focus on small businesses and easy of use maillchim has become more popular amond start ups. It’s free plan include 500 contacts and 1,000 emails send every month.


  • Create landing pages
  • Basic automated customer journeys
  • Beautiful templates with easy drag and drop email editors
  • Integrations with Shopify, woocommerce, Salesforce and 200+ tools
  • Easy customer communications tracking with marketing CRM
  • A/B testing
  • Ads tools for Facebook, Instagram and posts
  • 20+ AI and data tools to customize design, create content and analys performance
  • Simple form builder
  • Customer segmentation
  • Customers feedback surveys
  • Email automations
  • 24/7 Email and chat support


  • Responsive customer support
  • Analys Email performance
  • Easy to upgrate from free to a starter plan of $6.50 and to Standard plan of $10


  • Only 500 contacts for both free and starter plan
  • No marketing automation in free plan
  • Customer support only for the firts 30days in free plan through email

Plan Pricing

With Free plan you can have 500 contacts and send 1,000 emails per month with 500 daily limit.

Starter plan starts at $6.50 with unlimited emails send per month and with no additional contacts compared to the free plan. With this plan you get 24/7 email and chat support.

4 Omnisend Best Free Email Marketing software for Ecommerce Stores

OmniSend with it’s SMS and email marketing, subscriber segmentation, pop up and SMS notification all in free plan make it a pawerful free marketing tool.

It is best for ecommerce businesses that are looking for marketing automation solutions. With the free plan you send up to 500 web push notifications and 60 SMS.

With over 120+ email templates and automatic branding identification, OmniSend also have one click integration with most marketing tools like Shopify, Woocommerce and Bigcommerce.


  • Customizerble and easy drag and drop builder with professionl templates
  • Get access to unlimited subscribers
  • Web push notifications
  • Basic reports on sales and performance
  • Pre build forms that are GDPR compliant
  • SMS messages
  • Custom audience for facebook
  • Marketing automation and workflow including sending receipts and abandoned cart emails
  • Landing pages and pop ups
  • A/B testing
  • And lots more


  • Best for ecommerce
  • Up to 500 Wen push notification and 60 SMS marketing
  • Unlimited subscribers
    Includes pop ups and landing pages


  • Although you have access to unlimited subscriber you can not send emails to all of them.

Plan Pricing

The free plan of Omnisend give you access to having unlimited contacts and but limit 2 emails send to only 250 contacts per month.

The starter plan starts from $16 per month and increased send email to 500 contacts while maitaining unlimited subscribers.

5 Benchmark Best Free Email Marketing software For Third Party Apps Integration, like CRM, SMS, Social Ads, etc.

Benchmark’s free for ever email marketing plan is one of the best free marketing tools in our lists. With it’s AI powered robust email marketing tools including email automation and landing page builder.

Confidently send emails smarter with AI tools doing most of the heavy jobs. Send responsive emails. Build contact lists with forms, pop ups and landing pages.


  • RSS email campaign
  • Get feedback from users through polls and surveys
  • Fast drag and drop builder for contructive cmapaigns
  • Subscription form builder
  • Get 10MB to store images and unlimited storage for videos
  • Google analytics tracking
  • Marketing automation and email campaign delivery management
  • Statistics report on opens, clicks, and more email delivery insights
  • Integrate up to 150+ tools including Google drive, Twitter, Zoho, Shopify, Woocommerce etc.
  • Online Customer Support


  1. Get most of the premium features like Statistics and Google analytics
  2. Include AI features for automation and streamline
  3. Includes RSS marketing campaign


  • The starter plan have the contact limit as the free plan
  • Upgrade higher to increase contact limit

Plan Pricing

With Benchmark Free plan you get up to 500 cantacts limit and also send 3,500 mails per month but have only small lists

Starter plan starts at $15 and get more access to unlomited emails per month and including advance features like lead generation, marketing automation, and reporting.

6 mailerlite Best Free Email Marketing software for Small Ecommerce Businesses

MailerLite is one of the best free and easy to use Ecommerce marketing tools you can find. With features like Wesite builders, Surveys and landing pages builders mailerlite has gain good reputation among businesses including bigger firms . It only lack advance festures which make it best for small ecommerce businesses.


  • Impressive drag and drop email builders and email newsletter
  • A library of email templates
  • Up to 10 landing pages and 1 website
  • Get reporting, tracking and automation reports
  • Collect emails subscriptions through pop-ups and forms
    unlimited customer segmentations
  • Email verification
  • Email automations with custom builder
  • API documentation and access
  • Integration with Ecommerce tools like Shopify and Woocommerce
  • Advance tools like email testing, surveys, timezone delivery, Quizzes, etc.
  • A/B testing.
  • Email support


  • Upto 12,000 monthly emails in free plan
  • Free 30 days trial of primium plan, no credit card required
  • Pop up integrations
  • Include 1 website and 10 landing pages


  • No pre-made email templates
  • Increase monthly emails and contact limit seperately.
  • It cost $15 to increase contact lists to 2,500 compared to $9 for increasing email limit.

Plan Pricing

Free plan give access to 1,000 contacts and 12,000 monthly send emails.

The paid plan starts at $9 and get unlimited monthly emails send. Pay $15 per month to increase email subscribers to 2,500.

7 Sender Best Free Email Marketing software for Small and Medium enterprise Looking For Cost Effective Email & SMS Solution

Looking for cost effective email and SMS solution? Consider Sender. With Sender’s free plan you can build up to 2,500 email subscribers and send 15,000 monthly emails all for free.

Senderlet’s you customize and send beautiful and branded emails with easy drag and drop email builder. Get access to free pre-made email templates or use building blocks to create templates from scratch. You can also use HTML editor in case you want to code your own custom templates.


  • Google analytics tracking
  • Access to email templates
  • Email automations
  • API access and marketing tools integration like Shopify, Woocommerce, etc.
  • Acces to image library and image editor
  • Marketing segmentation with contact profile
  • Spam checker
  • Include pop up, embed forms with custom fields and GDPR consent
  • Email editing including HTML, plain and drag and drop
    Analytics for performance, click,
  • opens
  • 24/7 Customer support


  • Includes Spam checker
  • GDPR compliat forms
  • Google analytics tracking


  • Contains Sender branding on all emails

Plan Pricing

Free plan give access to up to 2,500 subscribers and have 15k emails send every single month.

The starter plan starts from $6.62 and comes with 2,500 conatcts and 12k emails send per month.



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